Customer Development

Customer Development

5 Dec 2019 · 4 min read

Yes, Demonstrating Your App with a Demo Is a Good Idea

I had a talk with a client recently about a product that he’s launching. He wanted to know my opinion: what approach would be better for the launch? To

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Lean

25 Nov 2019 · 4 min read

How to Validate Your Idea with an Educational Product

In a previous article [https://www.alexponomarev.me/articles/why-your-mvp-probably-shouldnt-be-a-software-product/], I explained why it doesn’t make sense to build a software product as an MVP if you have limited

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Launch

22 Nov 2019 · 3 min read

To Avoid Launching to Crickets, First Make Sure That People Actually Want Your Product

Too often, product launches get postponed again and again because the product isn’t perfect enough. There are bugs. The design requires tweaking. Last-minute testing reveals that payment processing doesn’

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Customer Development

16 Nov 2019 · 5 min read

Steer Clear of Failure with Customer Development

What do you think is the №1 reason that startups fail? According to CB Insights [https://www.cbinsights.com/research/startup-failure-reasons-top/], it’s building products that nobody wants. Imagine spending

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Marketing

13 Nov 2019 · 4 min read

How SaaS Start-ups Can Acquire Their First Customer

I’ll tell you a secret. My team and I are building a SaaS start-up. It’s a tool that tracks the time spent on tasks and projects in small

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Startups

18 Dec 2018 · 5 min read

How to find out what you want to build

If you read The Four Steps to the Epiphany by Steve Blank, you’re probably familiar with his idea of customer development. It’s entirely different from traditional product development approach used for decades.

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